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  • Sampling programs drove a 475% sales lift
  • 11% more likely to repeat purchase
  • 6% more likely to try another item from the brand
~Reporting In-store Sampling Effectiveness –conducted by Knowledge Networks-PDI

TRY IT– Beverage Tasting Program

We are a fully dedicated tasting company that is 100% designed and engineered to execute premium sampling experiences in LCBO stores and special beverage industry events. We take your sampling requirements and execute them with expert training, continually updated and communicated product knowledge.

Not “just another tasting” or sampling, recruiting, training, technology, communication and marketing generates PASSION about what we do for our clients. With our over 60 years experience we have developed a comprehensive, professional and innovative approach to tasting events to ensure maximum return on your investment.